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Learn how SEO and Social Media Marketing Related and how to work together to improve rankings



SEO and SMM both are organic strategies that will help you to attract customers with your natural attraction and branding. This means they’re also inbound marketing plans that utilize content to draw in visitors.

We have to create quality content for our social media marketing regardless of our other efforts. Improving this content with well-researched SEO keywords and phrases will get even more visitors (which can convert into a lead) also, makes our content more valuable and gives us a proper place to put all those keywords so Google won’t be hitting us for keyword stuffing and other slights against the search engine.

 This becomes even more important when we consider the changes that Google did to its algorithm several recently.

 After that, marketers had to face the fact that raw like counts on social media posts don’t boost search rankings, which makes SEO’s place in your SMM campaign even more important.


Developing SEO with Social Media Marketing


Once we have got the basics of why SEO is important to social media marketing and vice versa, we can look at specific ways to get them to work together. Here are some of the top ways SEO and SMM work together to increase rankings, make sales, and drive the growth of your business:

Following Organically: 


 While likes alone aren’t enough to boost your search engine ranking, having a large following will. While you can buy proxy followers, Google is hip to this and will judge the authenticity of the people who like your page.

 One of the best ways to grow your following the right way is to produce high-quality content that customers and potential customers will want to read and share. Once you have them hooked with your awesome content, it’s important to engage with your followers. Reply to comments, post-open-ended questions, enter into discussions, and generally interact with them as if you already know you’re going to have a great relationship. This will help build brand loyalty and give you more opportunities to introduce yourself to more people.

Create Optimized Social Media Posts: 


 As you’re posting that great content from the first step, keep in mind that it should also be optimized in a seamless way.  The real trick here is to choose keywords and phrases that are timely. Google will put popular social media entries at the top of its search page when a phrase is searched for, but this boost typically only lasts for a short time. Using seasonal keywords, current events and other relevant-right-now content is the way to grab this top spot.

Local Marketing: 


 Search engines love to show consumers local companies. And why wouldn’t they? The last thing you want when you’re looking for a local SEO company is to get results back for one in Greece

Links With Content: 


 Now again, we’re seeing how keyword-rich content will work with social media to get more exposure. Start with quality content that’s optimized and easy to search for and you’ll have something that will attract links to your site. Attracting a diverse crowd of links will make you seem like more of an authority to Google and help you reach more audiences.

 You can maximize the usefulness of your quality content by mentioning it in discussions on your own social media threads or on other forums. Again, this ups your authority and shows you as a leader in your industry.

Inspiring Followers to reshare: 


 Another way to up your authority and get Google to notice you with your optimized social media is to encourage your followers to share your content. This works much the same way inbound links do in terms of authority and you may end up with more of those as people share your posts.

 Supportive shares are almost simple and you don’t need to shy away from simply asking people to share. There’s no reason to be sketchy here or try to trick people into sharing. If your content is good enough, followers will want to share regardless of you telling them to anyway.

 SEO and social media work together by maximizing the effectiveness of your quality content, social updates, and posts. Start by creating solid posts that incorporate keywords and phrases then working on getting others to share it and link to it.

 Our SEO Company Germany loves Organic and Local SEO because it is the single most cost-effective (ROI) way of driving traffic to your website. Fact is most clicks (65% to 75% – based on industry) on Google and other search engines, occur in the Organic & Local search results (non-paid advertising). Additionally, Conversions (clicks to leads) is significantly higher via Organic & Local SEO services because of the correlation between high ranking and TRUST!

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