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Elements of a successful social media marketing strategy!

Social media is every business partners in marketing tactics, it also helps brand awareness, shares and interact with customers and prospects, and create important touch points in the changing customer journey. Social media marketers are still looking on how social marketing strategy looks like. According to the research of Social Media Examiner’s, the result says that 90 % of marketers say that social media is important to their business, however, only 41 % say that they’re able to measure the return on investment of their social activities. 1. Your brand’s value proposition. The first thing that you should do to build a successful marketing strategy is to define the value of your brand to your audiences. If you aren’t able to show the value to your audience, then you can’t show any value to them. You should ask yourself or come up with the basic things and questions that your audience possibly ask:   Why would someone follow or engage with me on social?What do I want my followers to …

Tips to Get More Social Media Followers

We are all aware of how many social media followers we had. If you are a marketer, you know that the number of followers doesn’t mean it turns into value, but also having many followers doesn’t mean it’s just nothing. Having many followers is one of the important aspects that buyers or consumers are looking for. If you have fewer followers, they will be having difficult times in trusting you. The more followers you had, the more you can influence or reach your audience. If you are building social media presence, then you must consider these tips to gain more followers. 1.      Follow Legitimate, Relevant Accounts To get followed you must be a follower first. In order for you to gain followers, you need to follow legitimate personalities that are related to your business. The first essential tip in building your own following is to consider several tactics of others that are effective. These people will only follow you, if your social media accounts are full of information that is rele…

Your 2018 Marketing To-Do List - Infographic

     Your 2018 Marketing To-Do List via Let's get Optimized
Here are the points that you must do this year for your site to rank on the top of the SERP’s. Follow this to-do list and you will be right where you want to be. If you need any assistance or simply want to get a better understanding of what you need, then feel free to reach out to us. We can help! 

Also, see our Google Marketing Expert in Google Advertising Community forum who is always available for support.

How do I start social media marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites.
Here are 10 steps to get you started.
1. Determine your goals.
What do you want to get out of your social Web participation? Why are you doing it? Are you trying to generate direct sales? Are you trying to offer a form of customer service? Do you want to build relationships with customers and boost loyalty? Your answers to these questions greatly affect the type of content you publish and the activities you participate in on the social Web. 
2. Evaluate your resources.
Who is going to create your content? Who is going to maintain your social media accounts? Who is going to respond to questions and be the face of your business online? Do you have the technical ability in-house to join the online conversation? If not, are you willing to learn? Can you or someone who works for you write well? You need to be sure you have the necessary people in place to execute a social media marketing pla…

The Top 10 Wedding Finger Foods via @ Temptations Catering and Event Planning'

Cocktail hour is every guest’s favorite part of the reception! Keep your guests satisfied with delicious, easy-to-serve finger foods at your wedding reception. The best finger foods minimize messy eating while being delicious and easy to eat in one or two bites. They also don’t require a trash receptacle and offer a bit more than pigs in a blanket. Check out our list of top 10 wedding finger food options and find out why Temptations Catering is a leading wedding planner in South Florida: Deviled Eggs
Who doesn’t love deviled eggs? They’re delicious, rarely made at home and recognizably accessible to most, if not all, of your guests. They’re also satisfying and customizable to nearly any taste preference. Spicy deviled eggs, deviled eggs with seafood, deviled eggs with horseradish — the list goes on and on. Tiny Fish Tacos
Fish tacos are one of the biggest trends in the industry, and in South Florida, you’ll have incredible access to the freshest and most flavorful fish. Temptations Cateri…

7 Essential SEO Strategies Every Business Needs to know in 2018!

Check out each point very carefully on SEO strategies that will help your business!

1) Get quality backlinks

- Create standard content people want to read and share
- Research competitor backlinks
- Post as a guest on high-ranking sites.
- Network in popular social media, Like Facebook, Google+
- Develop your brand: Get linked where you are mentioned.

2) Google Authorship

- Influences page rank
- Google+ Profile for all your authors
- Authors claim their authorship

3) Set an official URL

- Canonical = the one best URL
- Tells search engines which page is preferred (In case of duplicates)
- Consolidates the power of the page
-Permanently redirects (301) to canonical: Full link value

4) Microdata and schema

- HTML tags tell search engines what the page is about
- Richer search result
- Better search rankings

5) Responsive design

- Web pages alter their appearance according to the device.
- Single HTML code for the page serves desktop and mobile.
- Easier for users to interact with, share and link to

6) Use lo…

How to manage a Facebook business page to success?

Social Media Marketing with Facebook 
Facebook has millions of active users throughout the world. Not only users but also it has lot features to promote any small or big business.Try to do the following task to promote your business on Facebook:
1) Enough Information about the Business

Before doing anything else, make sure you give all the necessary information about your business. Like:
- Comprehensive description
- Contact Email address
- Contact Phone number
- Website address
- Working hours and address

2. Suitable Cover Image

Since it is the most viewed items on your FB page, The cover image is essential for making a great first impression. Colorful images and images with features attract the most attention. Choose the best and suitable image, according to the specifics of your business.
3. Appropriate Profile Picture which stands out

Stuff like the cover photo, the profile picture is one of the most significant parts of your Facebook page. The profile photo is displayed in the Newsfeed too. …