7 Essential SEO Strategies Every Business Needs to know

Check out each point very carefully on SEO strategies that will help your business!

1) Get quality backlinks

- Create standard content people want to read and share
- Research competitor backlinks
- Post as a guest on high-ranking sites.
- Network in popular social media, Like Facebook, Google+
- Develop your brand: Get linked where you are mentioned.

2) Google Authorship

- Influences page rank
- Google+ Profile for all your authors
- Authors claim their authorship

3) Set an official URL

- Canonical = the one best URL
- Tells search engines which page is preferred (In case of duplicates)
- Consolidates the power of the page
-Permanently redirects (301) to canonical: Full link value

4) Microdata and schema

- HTML tags tell search engines what the page is about
- Richer search result
- Better search rankings

5) Responsive design

- Web pages alter their appearance according to the device.
- Single HTML code for the page serves desktop and mobile.
- Easier for users to interact with, share and link to

6) Use long-tail keywords

Over 75% of Google search terms are long-tail (5-8 words or more), Used by people looking for something very specific, chose to the end of the buyer's journey.

- Bring more targeted visitors to your site
- Easier to rank
- Clearly illustrates searcher's intent.

7) Social media buttons and Marketing

- Include social buttons on every page of your site, Every blog post, and press release. also in all outbound communications.

- Focus on the channels your customers use.

The social media wave isn’t closing anytime shortly. So your business should take advantage of it if you want it to persevere.

Our target audience is hanging around the social channels. And of course, they’re engaging with their favorite brands and joining with them on various levels.

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