Skip to main content

7 Essential SEO Strategies Every Business Needs to know



Check out each point very carefully on SEO strategies that will help your business!


1) Get quality backlinks

- Create standard content people want to read and share
- Research competitor backlinks
- Post as a guest on high-ranking sites.
- Network in popular social media, Like Facebook, Google+
- Develop your brand: Get linked where you are mentioned.

 2) Google Authorship

 - Influences page rank
- Google+ Profile for all your authors
- Authors claim their authorship

 3) Set an official URL

 - Canonical = the one best URL
- Tells search engines which page is preferred (In case of duplicates)
- Consolidates the power of the page
-Permanently redirects (301) to canonical: Full link value

 4) Microdata and schema

 - HTML tags tell search engines what the page is about
- Richer search result
- Better search rankings

 5) Responsive design

 - Web pages alter their appearance according to the device.
- Single HTML code for the page serves desktop and mobile.
- Easier for users to interact with, share and link to

 6) Use long-tail keywords

 Over 75% of Google search terms are long-tail (5-8 words or more), Used by people looking for something very specific, chose to the end of the buyer's journey.

 - Bring more targeted visitors to your site
- Easier to rank
- Clearly illustrates searcher's intent.

 7) Social media buttons and Marketing

 - Include social buttons on every page of your site, Every blog post, and press release. also in all outbound communications.

 - Focus on the channels your customers use.
The social media wave isn’t closing anytime shortly. So your business should take advantage of it if you want it to persevere.

 Our target audience is hanging around the social channels. And of course, they’re engaging with their favorite brands and joining with them on various levels.
Labels:
Location: Europe

Popular posts from this blog

5 Benefits Of Facebook Advertising

Social media a powerful tool when it comes to digital marketing nowadays. Facebook is one of the highest traffic platforms in the world, with average Americans using two hours a day on Facebook. The powerful use of social media needs strategy, insight,  social content creation, and original engagement. Facebook Ads are one of the helpful tools on Facebook, though, is its cost-effective Marketing tool. Ads and Sponsored. Once you catch your social media strategy and begin posting appropriate and worthy content, you might grapple with how to really get that content to reach your target audience.  Facebook gives a couple of paid promotion options, including traditional website style banner advertising as well as sponsored stories, which raise the reach of your content, so it performs as a post in someone’s news feed. Facebook supports you to directly target specific demographics, which is hugely useful. Depending on the content you are creating, you can promote ...
Read more

Elements of a successful social media marketing strategy!

Social media is every business partners in marketing tactics, it also helps brand awareness, shares and interact with customers and prospects, and create important touchpoints in the changing customer journey. Social media marketers are still looking at how  social marketing strategy  looks like. According to the research of Social Media Examiner’s, the result says that 90 % of marketers say that social media is important to their business, however, only 41 % say that they’re able to measure the return on investment of their social activities. 1. Your brand’s value proposition. The first thing that you should do to build a successful marketing strategy is to define the value of your brand to your audiences. If you aren’t able to show the value to your audience, then you can’t show any value to them. You should ask yourself or come up with the basic things and questions that your audience possibly ask:   Why would someone follow or engage wit...
Read more

How do I start social media marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites. Here are 10 steps to get you started. 1. Determine your goals.   What do you want to get out of your social Web participation? Why are you doing it? Are you trying to generate direct sales? Are you trying to offer a form of customer service? Do you want to build relationships with customers and boost loyalty? Your answers to these questions greatly affect the type of content you publish and the activities you participate in on the social Web.  2. Evaluate your resources.   Who is going to create your content? Who is going to maintain your social media accounts? Who is going to respond to questions and be the face of your business online? Do you have the technical ability in-house to join the online conversation? If not, are you willing to learn? Can you or someone who works for you write well? You need to be sure you have the necessary peopl...
Read more