7 Essential SEO Strategies Every Business Needs to know

Check out each point very carefully on SEO strategies that will help your business!

1) Get quality backlinks

- Create standard content people want to read and share
- Research competitor backlinks
- Post as a guest on high-ranking sites.
- Network in popular social media, Like Facebook, Google+
- Develop your brand: Get linked where you are mentioned.

2) Google Authorship

- Influences page rank
- Google+ Profile for all your authors
- Authors claim their authorship

3) Set an official URL

- Canonical = the one best URL
- Tells search engines which page is preferred (In case of duplicates)
- Consolidates the power of the page
-Permanently redirects (301) to canonical: Full link value

4) Microdata and schema

- HTML tags tell search engines what the page is about
- Richer search result
- Better search rankings

5) Responsive design

- Web pages alter their appearance according to the device.
- Single HTML code for the page serves desktop and mobile.
- Easier for users to interact with, share and link to

6) Use long-tail keywords

Over 75% of Google search terms are long-tail (5-8 words or more), Used by people looking for something very specific, chose to the end of the buyer's journey.

- Bring more targeted visitors to your site
- Easier to rank
- Clearly illustrates searcher's intent.

7) Social media buttons and Marketing

- Include social buttons on every page of your site, Every blog post, and press release. also in all outbound communications.

- Focus on the channels your customers use.

The social media wave isn’t closing anytime shortly. So your business should take advantage of it if you want it to persevere.

Our target audience is hanging around the social channels. And of course, they’re engaging with their favorite brands and joining with them on various levels.

Tips to Get More Social Media Followers

We are all aware of how many social media followers we had. If you are a marketer, you know that the number of followers doesn’t mean it turns into value, but also having many followers doesn’t mean it’s just nothing. Having many followers is one of the important aspects that buyers or consumers are looking for. If you have fewer followers, they will be having difficult times in trusting you. The more followers you had, the more you can influence or reach your audience. If you are building a social media presence, then you must consider these tips to gain more followers. 1. Follow Legitimate, Relevant Accounts To get followed you must be a follower first. In order for you to gain followers, you need to follow legitimate personalities that are related to your business. The first essential tip in building your own following is to consider several tactics of others that are effective. These people will only follow you, if your social media accounts are full of information

Elements of a successful social media marketing strategy!

Social media is every business partners in marketing tactics, it also helps brand awareness, shares and interact with customers and prospects, and create important touchpoints in the changing customer journey. Social media marketers are still looking at how social marketing strategy looks like. According to the research of Social Media Examiner’s, the result says that 90 % of marketers say that social media is important to their business, however, only 41 % say that they’re able to measure the return on investment of their social activities. 1. Your brand’s value proposition. The first thing that you should do to build a successful marketing strategy is to define the value of your brand to your audiences. If you aren’t able to show the value to your audience, then you can’t show any value to them. You should ask yourself or come up with the basic things and questions that your audience possibly ask: Why would someone follow or engage with me on social? What do

How to manage a Facebook business page to success?

Social Media Marketing with Facebook Facebook has millions of active users throughout the world. Not only users but also it has a lot of features to promote any small or big business. Try to do the following task to promote your business on Facebook: 1) Enough Information about the Business Before doing anything else, make sure you give all the necessary information about your business. Like: - Comprehensive description - Contact Email address - Contact Phone number - Website address - Working hours and address 2. Suitable Cover Image Since it is the most viewed item on your FB page, The cover image is essential for making a great first impression. Colorful images and images with features attract the most attention. Choose the best and suitable image, according to the specifics of your business. 3. Appropriate Profile Picture which stands out Stuff like the cover photo, the profile picture is one of the most significant parts of your Facebook pa

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