Social media is every business partners in marketing tactics, it also helps brand awareness, shares and interact with customers and prospects, and create important touchpoints in the changing customer journey. Social media marketers are still looking at how social marketing strategy looks like. According to the research of Social Media Examiner’s, the result says that 90 % of marketers say that social media is important to their business, however, only 41 % say that they’re able to measure the return on investment of their social activities. 1. Your brand’s value proposition. The first thing that you should do to build a successful marketing strategy is to define the value of your brand to your audiences. If you aren’t able to show the value to your audience, then you can’t show any value to them. You should ask yourself or come up with the basic things and questions that your audience possibly ask: Why would someone follow or engage wit...
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