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Showing posts with the label SEO and SMM

Elements of a successful social media marketing strategy!

Social media is every business partners in marketing tactics, it also helps brand awareness, shares and interact with customers and prospects, and create important touchpoints in the changing customer journey. Social media marketers are still looking at how  social marketing strategy  looks like. According to the research of Social Media Examiner’s, the result says that 90 % of marketers say that social media is important to their business, however, only 41 % say that they’re able to measure the return on investment of their social activities. 1. Your brand’s value proposition. The first thing that you should do to build a successful marketing strategy is to define the value of your brand to your audiences. If you aren’t able to show the value to your audience, then you can’t show any value to them. You should ask yourself or come up with the basic things and questions that your audience possibly ask:   Why would someone follow or engage wit...

Tips to Get More Social Media Followers

We are all aware of how many social media followers we had. If you are a marketer, you know that the number of followers doesn’t mean it turns into value, but also having many followers doesn’t mean it’s just nothing. Having many followers is one of the important aspects that buyers or consumers are looking for. If you have fewer followers, they will be having difficult times in trusting you. The more followers you had, the more you can influence or reach your audience. If you are building a social media presence, then you must consider these tips to gain more followers. 1.      Follow Legitimate, Relevant Accounts To get followed you must be a follower first. In order for you to gain followers, you need to follow legitimate personalities that are related to your business. The first essential tip in building your own following is to consider several tactics of others that are effective. These people will only follow you, if your social media acco...

How do I start social media marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites. Here are 10 steps to get you started. 1. Determine your goals.   What do you want to get out of your social Web participation? Why are you doing it? Are you trying to generate direct sales? Are you trying to offer a form of customer service? Do you want to build relationships with customers and boost loyalty? Your answers to these questions greatly affect the type of content you publish and the activities you participate in on the social Web.  2. Evaluate your resources.   Who is going to create your content? Who is going to maintain your social media accounts? Who is going to respond to questions and be the face of your business online? Do you have the technical ability in-house to join the online conversation? If not, are you willing to learn? Can you or someone who works for you write well? You need to be sure you have the necessary peopl...

5 Benefits Of Facebook Advertising

Social media a powerful tool when it comes to digital marketing nowadays. Facebook is one of the highest traffic platforms in the world, with average Americans using two hours a day on Facebook. The powerful use of social media needs strategy, insight,  social content creation, and original engagement. Facebook Ads are one of the helpful tools on Facebook, though, is its cost-effective Marketing tool. Ads and Sponsored. Once you catch your social media strategy and begin posting appropriate and worthy content, you might grapple with how to really get that content to reach your target audience.  Facebook gives a couple of paid promotion options, including traditional website style banner advertising as well as sponsored stories, which raise the reach of your content, so it performs as a post in someone’s news feed. Facebook supports you to directly target specific demographics, which is hugely useful. Depending on the content you are creating, you can promote ...

Instagram Marketing Tips for Businesses

Take your business to the next level by applying these strategies. Did you know Instagram is a less aggressive and more user-engaged marketing platform, compared to the larger marketing platforms like Facebook or Twitter?  Those of us how to use Instagram realize its been a real barn raiser on social media and many companies have established their social presence and fans on the platform. There are more than 700 million active users on Instagram every single month. It’s one of the best marketing platforms for businesses to reach potential customers in every part of the city. You don’t need to spend a large amount of money to market your business or for paid advertising; instead, build likes and loyal following on Instagram. Below are the Proven Instagram marketing tips for business. 1. Get advantage of free Instagram tools. Instagram tools are like another gold mine for your marketing. Instagram business profiles are heavily reflecte...

Ways to grow and perform in Google+ Marketing

G+ may not be as productive a social network as others, like Facebook, Twitter... it's still a valuable floor for content PR. While Google+ advertising tactics range from organic to paid, but G+ ads aren't  as wide or famous as their equals on other programs. Notwithstanding the conditions of the system and it's still improving adoptions, Our business/brand can leverage G+ to increase the reach of your content plus include it in our overall SM Marketing plan.  Below tips will help us to grow and perform in G+ Marketing strategy to assure our content has the maximum impression. # Think about Content Calendar The content calendar can treat us determine when, where and what to post. which will impact the frequency of our G+ posts,  # Care about Formatting Using the right formatting will help us to boost post engagement.  Make sure to keep headline to 60 characters or less. Treat all G+ headlines like microblogs also choose the right keywords carefully...

Facebook Marketing Infographic - A to Z

Learn about Facebook, Facebook Marketing, Ads and how you can easily do everything. Hope you will enjoy it! For the more info feel free to contact us! Contact

Facebook Marketing Infographic - A to Z

Learn about Facebook, Facebook Marketing, Ads and how you can easily do everything. Hope you will enjoy it! For the more info feel free to contact us! Contact

Facebook Marketing Tips For Real Estate Agents

Facebook Marketing Tips for Real Estate Agents  Facebook is where people go to connect with friends and family online, and most real estate agents assume the best reason to be here is to be seen by the friends and family of their past clients. Its not a bad place to approach your social media setup, but to be really successful you really need to do a little more than just creating a Facebook profile. W e all understand that in today's world to be considered a trusted adviser, you need to be on social media. So, let's look at your options here on Facebook, and figure out how to create a meaningful social media presence and tap into  this local market?  Here are a few simple tips Set up a Facebook Page . Don’t use your personal Facebook account for your real estate services. Why? It lacks professionalism, and you miss out on a lot of essential business features (such as the ability to run Facebook contests and check your Facebook Insights). It’s rela...

Keyword Research and Keyword Targeting.

The first step in search engine optimization (SEO) is really to determine what it is we are actually optimizing. This means knowing the terms people are searching for ( known as “keywords”) that we want our website to rank for in search engines like Google, Bing, Yahoo. There are a few key factors we should know when planning the keywords we want to target on our site: - Search Volume – The first factor to think is how many people are really searching for a given keyword. The more people there are searching for a keyword, the bigger the audience you stand to reach. Note: If no one is searching for a #keyword, there is no audience available to find your content through search. - Relevance – Relevance seems straight-forward at first if we are selling enterprise email marketing automation software we don’t want to show up for searches that don’t have anything to do with our business, like “pet supplies” But what about terms like “email marketing software”? This might int...

What is SEO & Why Should We Care About SEO?

What is SEO & Why Should We Care About SEO? Search engine optimization (SEO) is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine. We have probably heard of SEO, It is the process of affecting the visibility of a website or a web page in a search engine's unpaid results, We may have some important questions for our business and our website, such as: - How do we, for our site or our company’s site, “optimize” for search engines? - How do we know how much time to spend on SEO? - How can we differentiate good SEO advice from bad or harmful SEO advice? What’s probably exciting to us as a business owner or employee is how we can truly leverage SEO to help drive more relevant traffic, leads, sales, and finally revenue and profit for our business. (That’s what you will find on our blog slowly) So why should we care abou...