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Learn about "keywords" and how do keywords work in SEO


Keywords are words or lines of words that likely people use to seek for something online. Normally, those words describe something your company is known for: business consulting, web design, children’s clothes, etc. They’re more than a hashtag and different than a tagline. Keywords are the link among you and your customers in an online marketing scene.

 keywords are the general ground of communication between three parties: a search engine, a website, and a searcher. All three parties need to be on the same page, the planets properly aligned, for optimal communication.

 Creating or managing keywords is a bit like backward detective work. Instead of finding clues and having those clues point you to a solution, your website is the solution and you have to work backward to discover the clues leading potential clients to you. Your default thought process at this point might be to think the more keywords you have the better. Not true. The goal of keywords is to narrow the focus of the search.

Keywords help to narrow the center for SEO. 


 The operative term is “narrow”. Let’s say you’re a retailer who specializes in women’s clothing. It’s unrealistic to try to rank for every individual item you offer because that would be too many keywords. Every page of your website would have to find a way to include every keyword in the content. That’s clumsy and manipulative and is building a website for Google instead of for people.

 Google is smart enough to pick up on keyword stuffing, doesn’t like to be considered naive, doesn’t like to be tricked, and punishes those who try. That’s right. Google has a penalty box that lasts as long as they want it to.

 Those who do internet marketing for a living buzz every time they sense Google has changed an algorithm for this very reason.

What is keyword research?


 Simply, It is a practice SEO professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject.

keyword Research & Analysis


 Keyword Research and Analysis is the FIRST step in an effective Local & Organic SEO Campaign. Keywords are what people type into a search engine to gather information on a topic, find a product or a service to fulfill a need. Typically, the more descriptive the search and or the number of ‘’keywords’’ contained in the keyword phrase, the further along in the buying cycle a consumer or business is deemed to be.

Why keyword research is so important?


 By using effective keyword research tools you can determine a popular (profitable niche), find related markets, rank well in search engines for specific topics to drive traffic to your site, and promote your products, Business, or services by enhancing your marketing effectiveness.

 SEO keywords range from singular words to complex phrases and are used in website copy to attract relevant organic search traffic. When effectively-researched and optimized, keywords act as a conduit for our targeted audience to find the most appropriate content on our website.

We focus just on Revenue Driving keywords!


 Green-Medias has reviewed the keyword strategies and competing proposals on hundreds of clients & SEO projects. One common denominator we often see is; the keywords included in the strategy or proposal have little or NO search volume. These types of keywords are easy to rank and look great in your report, however, are they really impacting your business ‘bottom line?

 Search Engine Optimization is basically the art of using some specific keywords to improve the ranking of the website. We should search for the keywords that go well with your market of dealing and the keywords used in it.

 You must be thinking that you already know the phrases and keywords you want to be searched for but that is not enough. You need to learn the way users search and the combinations of words they use.

 You should look for the keywords that have maximum searches and minimum competition. You can find both free and paid websites that can help you perform your keyword research.
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