Skip to main content

CLAIM & OPTIMIZE “GOOGLE MY BUSINESS” FOR LOCAL SEO MARKETING!


CLAIM & OPTIMIZE “GOOGLE MY BUSINESS” 


It is very important for every local business to claim their Google My Business. Don’t worry, this platform is free, and you can get incredible exposure if you have optimized your business to show up in Google’s local listings.
If your business is previously on Google My Business page, you can always claim your business. There will be a verification process that you will need to go through where Google will send a postcard with a PIN to your physical business location. After that, you just log in and key in the PIN to verify your business.

Once you have claimed your “Google My Business,” then comes the optimization part for local SEO Marketing.

Google favors businesses that categorize their listing under the most relevant category. For example, if you are an Italian restaurant, you should pick the category “Italian restaurant” instead of just “restaurant.” When optimizing Google My Business, don’t skip to:

  • Write a solid description of your business.
  • List your business in the right category.
  • Update your business operating hours.
  • Types of payments accepted.
  • Upload the logo or the photo of your business for people to recognize it.
  • Add at least ten quality photos of your products or services.
  • Check the most popular times of the day and consider Google Adwords or freelance to work organically to drive visitors.
  • Use the new Google Posts feature to stand out.

If you’re unfamiliar with online marketing, search engine optimization or SEO and social media marketing is a significant part of any digital strategy for your business. If you are serious about attracting leads and business online but don’t actively do SEO on your site, it’s time to get the start. 

Why Consider Local SEO?



It is an opportunity for businesses in a city, town or community to get found when searchers are looking ”locally” for their products or services. Local Search can drive a tremendous amount of website and in-store traffic which can positively impact a local business’s bottom line.

What does Local SEO look like?



Normally, when you search via mobile or desktop & laptop, for a product or service that is location-specific, the search engine results pages or SERP’s will serve a result similar to what you see in the following screengrab:


Local Search Results



Local search results are top of the page (below the Google PPC ads) and include a map, business name, business category, distance & directions to the business from your current location, address, phone number… including a click-to-call feature on smartphones, business hours, and reviews. Your Google My Business profile will also provide you with insights on local engagement, including site visitors, phone calls and more.

How long does Local SEO take?



Local ranking can take 3-5 months. Google spiders rely on a variety of signals such as local citations, number, and quality of local directory listings, NAP’s (name, address & phone) consistency, duplicate profiles, and more. Image file names and images are also a huge factor when it comes to ranking in local search results often referred to as a map pack listing or Google map listing.

Our SEO Company Germany loves Organic and Local SEO because it is the single most cost-effective (ROI) way of driving traffic to your website. Fact is most clicks (65% to 75% – based on industry) on Google and other search engines, occur in the Organic & Local search results (non-paid advertising). Additionally, Conversions (clicks to leads) is significantly higher via Organic & Local SEO services because of the correlation between high ranking and TRUST!

Location: Europe

Popular posts from this blog

5 Benefits Of Facebook Advertising

Social media a powerful tool when it comes to digital marketing nowadays. Facebook is one of the highest traffic platforms in the world, with average Americans using two hours a day on Facebook. The powerful use of social media needs strategy, insight,  social content creation, and original engagement. Facebook Ads are one of the helpful tools on Facebook, though, is its cost-effective Marketing tool. Ads and Sponsored. Once you catch your social media strategy and begin posting appropriate and worthy content, you might grapple with how to really get that content to reach your target audience.  Facebook gives a couple of paid promotion options, including traditional website style banner advertising as well as sponsored stories, which raise the reach of your content, so it performs as a post in someone’s news feed. Facebook supports you to directly target specific demographics, which is hugely useful. Depending on the content you are creating, you can promote ...
Read more

Elements of a successful social media marketing strategy!

Social media is every business partners in marketing tactics, it also helps brand awareness, shares and interact with customers and prospects, and create important touchpoints in the changing customer journey. Social media marketers are still looking at how  social marketing strategy  looks like. According to the research of Social Media Examiner’s, the result says that 90 % of marketers say that social media is important to their business, however, only 41 % say that they’re able to measure the return on investment of their social activities. 1. Your brand’s value proposition. The first thing that you should do to build a successful marketing strategy is to define the value of your brand to your audiences. If you aren’t able to show the value to your audience, then you can’t show any value to them. You should ask yourself or come up with the basic things and questions that your audience possibly ask:   Why would someone follow or engage wit...
Read more

How do I start social media marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites. Here are 10 steps to get you started. 1. Determine your goals.   What do you want to get out of your social Web participation? Why are you doing it? Are you trying to generate direct sales? Are you trying to offer a form of customer service? Do you want to build relationships with customers and boost loyalty? Your answers to these questions greatly affect the type of content you publish and the activities you participate in on the social Web.  2. Evaluate your resources.   Who is going to create your content? Who is going to maintain your social media accounts? Who is going to respond to questions and be the face of your business online? Do you have the technical ability in-house to join the online conversation? If not, are you willing to learn? Can you or someone who works for you write well? You need to be sure you have the necessary peopl...
Read more